![]() ![]() Horizontal lines can also represent dynamism and movement. ![]() See how the AT&T logo incorporates horizontal lines within a circle, to further soften the look and make it appear more tranquil? The overall image gives off the sense of a globe that communicates interconnectedness. For most people, these lines represent a sense of stability and calm, as the IBM logo does with its strikethrough lettering.īrands that want to appeal to their audience’s feminine side will often use horizontal lines as part of their designs, incorporating a softening effect on otherwise bold and angular marks. Like the horizon itself or the sight of firm land, horizontal lines are a grounding influence on a brand. You also could consider using a triangle logo if you’re in alternative medicine, extreme sports, or if you want your brand to convey an air of mystery.ĭid anyone ever tell you not to wear patterns with horizontal lines because they’d make you look wide? Well (unrealistic beauty standards aside), in logo design, horizontal lines expand horizons. ![]() Their association with power and masculinity makes them strong choices for these 2 sectors, as well as industries like law and male-oriented consumer demographics. Interestingly, triangle logos are increasingly popular in two very disparate fields: Science and religion. Triangles that point downwards, on the other hand, represent more feminine characteristics, while those placed on their side – like the YouTube logo – display movement and action. Upwards-facing triangles, like the CAT and Qantas logos, symbolize stability and momentum. Note that the meaning of triangle logos can change drastically depending on the way they’re placed. ![]() In addition, triangles are considered edgy, and are many times employed in logos for “alternative” lifestyle products and more adventurous companies. However, where squares are all about order and stability, triangles transmit power, strength, energy, and more. They also convey some of the same emotions and ideas. Much like their square counterparts, triangles stand out for their combination of straight lines and sharp angles. Cleaning services and organization brands would also do well with square/rectangle logos, as they will help you to relay the sense of order that you are promising to create for your customers. So, consider using squares or rectangles if your brand is connected to finance, news, or dealing with sensitive information (like psychology or casework). Microsoft’s new square design focuses on pushing the company’s approach as a more dynamic and “edgy” design, while in Dropbox’s case, it is used to convey a sense of security and trust when combined with its blue color palette – a place you can drop all your files and know that they’ll be protected. Additionally, the straight lines and angles represent a sense of order and professionalism, and they’re excellent for inspiring a sense of strength and stability.Ĭompanies like Microsoft and Dropbox, for instance, use square logos to impart a sense of order and confidence in their brands. Rectangles are often seen as a sign of reliability and robustness, considering they are associated with objects like homes, safes, and boxes where things are kept safe. Think about using a circle in your design if your brand is centered around togetherness and/or harmony, like NGOs that want to unite their audience or brands that offer an all-in-one solution to a problem your customers are having.Ī blunter design, squares and rectangles deliver a combination of boldness and balance. You’ll see circle logos across different industries, from car companies (Mercedes-Benz) to clothing brands (Target). Because they tend to be less common in everyday life, using a circle is also a great way to draw attention. They can help convey a sense of femininity-as do many other curved shapes-and give an air of mystery. Notice how the Pfizer logo is reminiscent of a medicine tablet or pill – symbolizing wholeness and healing.Ĭircle logos can also be a sign of continuity and perseverance, because the imagery is commonly associated with time, planets (or the sun), and more. Logos that use rings are designed to be welcoming, positive, and focused on a message of unity. Though they’re not the most popular shape, circles are a symbol of stability and collaboration. ![]()
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